Developer Marty Goulet kicked off the ceremony by talking about the positive momentum in Ranier and the motives for the development in the community.
“There is a reason we are having this event at Loony’s Brew Pub and Rainy Lake Grill is catering the event, they are both part of the positive story that is unfolding and the momentum that allowed our development team to make this investment in the community,” said Goulet. "The approximate 100-invited guests in attendance received an inside look into the project, an introduction to the first two Cantilever employees, the release of two new brands, followed by a non-traditional ground-breaking ceremonial christening of the site. If you are here today, it is because you have helped or supported and are a part of the Cantilever Hotel and Distillery project.”
The Cantilever Hotel and Distillery, anticipated to open summer 2019, is a new 26,000 square foot boutique hotel and distillery located at 2078 Spruce Street in Ranier. The facility amenities include 31 upscale boutique hotel rooms, state of the art spirits manufacturing plant, cocktail room (only serving Cantilever products), restaurant, private events spaces, rooftop bar with sauna and hot tub, distillery tours, yoga studio, treatment rooms, and electric car charging station.
"A physical location, complete with a tour and tasting, is the biggest marketing asset a distilling company will ever possess," said Goulet. "As such, our distillery will be an extension of the brand. This requires that every element the consumer contacts will reflect the thinking and philosophy of the brand.”
The Cantilever Distilling Co., will offer single malt whiskey, bourbon, and gin made with local peat, local grains, and local water that showcase the skill and expertise of the distiller. The Cantilever Bridge located only feet away from the distillery is symbolic of the bootlegging history and connection between Canada and the U.S.
“We are excited to announce for the first time with the personality of Ranier's own Barry "Woody" Woods – Woody’s Fairly Reliable Spirits," said Goulet.
General Manager Ed Gackley announced a partnership with Wyndham Hotels’ Trademark Collection Brand.
“The Cantilever Bridge Hotel – a trademark collection allows us to leverage the benefits of being associated with a world class hotel franchise while keeping total independence," said Gackley. He also introduced distiller Charlie Fuller who expressed his excitement for the project.
Developer Duane Cridland revealed the first artwork for the distillery called “Busted 1932” by Cher Pruys. In 1932, a train crossing the Cantilever Bridge with 79 barrels of Canadian whiskey was seized and destroyed in a public ceremony before it could reach its destination in Chicago. The artwork depicts the event and the locals who showed up to get a taste but were prohibited to use any cups or containers and resorted to slurping it off the ice.
Participants later Friday went outside to the site of the new hotel and distillery. Mayor Dennis Wagner, Hall of Fame Fishing Guide Woody and the Director of the Koochiching County Economic Development Agency Paul Nevanen, each took a swing with the ceremonial golden ax and attempted to break a barrel of whiskey. After a few attempts with the ax, the liquid from the barrel was released and the site christened.
Back inside Loony’s, developer Pat Bracken walked the attendees through an inside look at Cantilever’s first bourbon, explaining the mash bill (recipe) and finishing with a toast.
Mark Twain once said, “too much of anything is bad, but too much whiskey is barely enough."
Learn more about the Cantilever Story!